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Author

Tony Hilden

Founder and CEO, LocalEnhance. Editor of poblacion.ph and the rest of the LocalEnhance guide network.

Tony Hilden, founder and CEO of LocalEnhance

Tony Hilden runs LocalEnhance, a local search and AI visibility agency based in Bonifacio Global City, Manila. The agency works with restaurant groups, cafés, bars, aesthetic clinics and island resorts across the Philippines on Google Business Profile management, local SEO, and visibility inside AI answer engines.

Focus areas

  • Local search and Google Business Profile optimisation for multi-location brands
  • Generative engine optimisation: earning citations in ChatGPT, Perplexity and AI Overviews
  • Structured data and technical SEO for hospitality and food service
  • Philippine local search specifically, across Metro Manila, Cebu, Bohol, Palawan and Siargao

Why he writes these guides

Reviewing Philippine venues is the day job seen from the other side. LocalEnhance spends its time working out why one business shows up in a search and a better one does not. These guides are the same work pointed at readers rather than clients, which is also why the method and the commercial relationships are written down in public on the how we choose page.

Credentials

  • Founder and CEO, LocalEnhance LLC, a registered New Mexico company
  • Runs local search for roughly 25 active accounts across the Philippines
  • Largest account under management spans 41 locations
  • Based in Bonifacio Global City, Manila

Published work

Editor of the eight publications in this network, each one a ranked local guide re-verified against the Google Places API monthly:

Method and disclosure policy for all eight: how we choose.

Editorial independence

LocalEnhance has commercial relationships with some of the venues covered across this network. Those are disclosed on the individual cards, and no relationship affects ranking position, which is computed from Google rating data alone.